The features of the new iPhone 15 Pro have been leaked (surprise, surprise), and the initial feedback from the general public has not been positive. The word lacklustre springs to mind, and many fear Apple's design team has lost their touch.

Repetitive cycle of Apple products

The reality is, is that we love competition at Apple. We think it makes us all better. But we want people to invent their own stuff.

- Tim Cook, Managing Director of Apple

The money that is invested into the quality of these new Apple products appears to be decreasing, yet the prices continue to rise. 

The modern market is a constantly churning and gruelling machine, and everyone is always on the lookout for the next best thing. This is even more significant when it comes to technology as it evolves so quickly - so every second counts - regardless of the waste of resources left behind in its path.

However, this seriously spoils the market, as the big-name players who run the game are constantly jumping on top of one another in order to release more and more products which makes the ones that came before them obsolete. It's always about the newest thing, and many of us wouldn't be in business today if it wasn't for this high-demand culture.

Dwindled excitement

lighted candle wick

It's just not the same anymore. The excitement generated from the pioneering days of Apple technology seems to have dwindled with each new release, as now it is just an integrated part of our daily lives. Can you imagine a world without Apple? They changed the mobile phone industry forever, changed the way we function as a society, how we communicate with each other. Apple is still the king for now and probably will be during our entire lifetimes. So no, I can't imagine a world without Apple, can you?

New features

Here are some of the rumoured new features for the latest iPhone 15:

  • USB Type-C to replace lightning connector port
  • Periscope zoom lens
  • 6.1 and 6.7-inch sizes
  • Qualcomm modem chip
  • A17 chip
  • Titanium chassis

My Ameego will have iPhone 15 Pro accessories ready to ship a week or two before its release, so don't hesitate to pick up the phone and give us a call.

Until then, Ameegos.